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Six Thoughts from Google’s SEO Report Card

Posted by Fernando Chavez on March 16th, 2010

Two weeks ago on the Webmaster Central Blog Google released an SEO Report Card that they had distributed internally to Google product teams. They gave their teams some ideas about how they could improve their product pages from an SEO standpoint. After reading through it briefly, I thought it might be a good idea to summarize some of the key points for SEOs. There were a handful of concepts touched upon that fully justify recommendations that many of us routinely make. Here are the quotes from the document that I think are somewhat enlightening along with my analysis of what they mean…


Do Google Profiles have SEO value?

Posted by Fernando Chavez on January 6th, 2010

Before beginning this post, the first thing I’d like to note is that its inspiration came from two posts on DixonJones.com (here’s post 1 and now post 2). The original posts are fairly old, but the issues are still applicable. Essentially, what he was testing was whether or not a Google Profile passes PageRank and/or link relevancy to your website. I was naturally intrigued because I’m trying to build this site’s link profile from the ground up and I was wondering if I could possibly take advantage from a search engine optimization standpoint. I decided to comment on the entry with some of my thoughts and a suggestion for a follow-up test. Okay, I had other reasons too (which I leave to you to figure out :) ), but that’s not important right now. What is important is that I tried to comment and I don’t think the submission worked. Since I wasn’t sure if my comment would be put upon Dixon Jones’ site, I decided to publish my comment here…


How important is PageRank?

Posted by Fernando Chavez on December 30th, 2009

PageRank clearly affects Google rankings, but it is not as important as some people would lead you to believe. You do not need to have a certain amount of PR to rank for any particular keyword, and it’s definitely possible to outrank another site that has higher PR than you. However, don’t delude yourself into thinking that PageRank has no significance, which some other people will claim as well…


Should I build HTML and XML sitemaps?

Posted by Fernando Chavez on December 23rd, 2009

You might notice that we don’t have a site map link in our footer. We don’t have an XML sitemap either. We have chosen not to create these because we know it will not help our site’s search engine rankings. The truth is that if either type of site map would potentially help your site’s rankings, then you have much bigger issues to solve…


Can keyword-rich URLs help my rankings?

Posted by Fernando Chavez on December 16th, 2009

The short answer to this question is yes, but the real answer is much more complicated. While we believe that having a keyword in your URL might be a small ranking factor, the more significant benefit comes if/when you are able to obtain external links to your intended landing page…