Archive for December, 2009

How important is PageRank?

Posted by Fernando Chavez on December 30th, 2009

PageRank clearly affects Google rankings, but it is not as important as some people would lead you to believe. You do not need to have a certain amount of PR to rank for any particular keyword, and it’s definitely possible to outrank another site that has higher PR than you. However, don’t delude yourself into thinking that PageRank has no significance, which some other people will claim as well…


Should I build HTML and XML sitemaps?

Posted by Fernando Chavez on December 23rd, 2009

You might notice that we don’t have a site map link in our footer. We don’t have an XML sitemap either. We have chosen not to create these because we know it will not help our site’s search engine rankings. The truth is that if either type of site map would potentially help your site’s rankings, then you have much bigger issues to solve…


Can keyword-rich URLs help my rankings?

Posted by Fernando Chavez on December 16th, 2009

The short answer to this question is yes, but the real answer is much more complicated. While we believe that having a keyword in your URL might be a small ranking factor, the more significant benefit comes if/when you are able to obtain external links to your intended landing page…